MUJI – Atrium Pre-Opening and Opening

Challenge:


CL inc. have organized the pre-opening and cover the opening of MUJI Atrium, the very first store of MUJI in Canada. The main challenges were:
_ Get the attention and gather the media and Canadian customers around MUJI’s very particular concept
_ Convey the message and the story

 

Client profile:
MUJI, originally founded in Japan, sells a wide variety of household, apparel and food products since 1980. From its beginning, MUJI has been committed to streamlining processes, selection of materials and simplification of packaging to provide good quality products at reasonable prices. Addition to more than 385 MUJI stores in Japan now, 255 stores in other countries including Asia, Europe, and the USA.

CL solution:


AWARNESS AMONG NICHES & CORE USERS
AWARNESS AMONG BLOGGERS & MAINSTREAM MEDIA

  • 100%

    EVENT PLANNING

  • 100%

    CREATIVE

  • 50%

    SNS STRATEGY

  • 75%

    PR & CONSULTING

  • 35%

    GRAPHIC DESIGN

  • 100%

    JAPANESE BUSINESS

Results:


Our client saved over $150 000 on advertising with a free coverage.
Customers started to line up from 7am. And all the week end,  non-stop during the operating hours the line was going from Yong street to Bay street (over 200 meters of lineup)
With stationery, house wares, storage and health & beauty products leading bestsellers, all cashiers were opened everyday all day long during that first week.