CL inc. have organized the pre-opening and cover the opening of MUJI Atrium, the very first store of MUJI in Canada. The main challenges were:
_ Get the attention and gather the media and Canadian customers around MUJI’s very particular concept
_ Convey the message and the story
MUJI, originally founded in Japan, sells a wide variety of household, apparel and food products since 1980. From its beginning, MUJI has been committed to streamlining processes, selection of materials and simplification of packaging to provide good quality products at reasonable prices. Addition to more than 385 MUJI stores in Japan now, 255 stores in other countries including Asia, Europe, and the USA.
AWARNESS AMONG NICHES & CORE USERS
To increase the excitement and make work the word of mouth, using SNS and our website, we design a path where core users and niches connected to the core values of our clients could get exclusive info about the opening and see the evolution of the store construction.
AWARNESS AMONG BLOGGERS & MAINSTREAM MEDIA
We organized a press preview as pre-opening party with media and special guests including the President of MUJI.
Media could a special tour of the store with food, drinks, discount, exclusive info and interview
Our client saved over $150 000 on advertising with a free coverage.
Customers started to line up from 7am. And all the week end, non-stop during the operating hours the line was going from Yong street to Bay street (over 200 meters of lineup)
With stationery, house wares, storage and health & beauty products leading bestsellers, all cashiers were opened everyday all day long during that first week.
About Creators' Lounge Inc.
CL Inc. is a Toronto based communication agency who solves clients’ communication challenges through the implementation of memorable and creative solutions. Using its roster of highly skilled talents, CL Inc. contributes to the development of Toronto’s creative Community.
With its wide expertise when it comes to reach niches or integrate Japanese businesses into global markets, CL Inc. is also a cutting edge hub between cultures.