MAKITA – 100th Anniversary’s Dinner Party

Challenge:


On the behalf of KIEC, CL inc. have organized a unique and memorable dinner party for the 100th years Anniversary of MAKITA.
VIPs and Top executives from their clients’ companies will attend that event.

Client profile:
Makita Corporation is a manufacturer of power tools. Founded on March 21, 1915, it is based in Anjō, Japan, and operates factories in Brazil, Canada, China, Japan, Mexico, Romania, the United Kingdom, Germany and the United States. Annual sales were equivalent to $2.9 billion in 2012.

CL solution:


CELEBRATION & CUSTOMER EXPERIENCE: Reinforce the emotional connection between Makita and its clients
CELEBRATION & BRANDING EXPERIENCE: Highlight the core values of Makita through unique Interactive performances
CELEBRATION & FAIRYLIKE EXPERIENCE: Layout, like and staffs brings clients into a whole new world

  • 100%

    EVENT PLANNING

  • 100%

    CREATIVE

  • 35%

    GRAPHIC DESIGN

  • 100%

    JAPANESE BUSINESS

  • 35%

    CONSULTING

Results:


Positive feedbacks from Makita’s clients expressing their loyalty to the brand and increase of conversion rate.