Kimono Discovery in Canada

Challenge:


_ Unknown to the Canadian market
_ Need a platform to promote Kimono, test the market and engage with a potential clients
_ Need to stimulate the excitement around Japanese Culture

Client profile:
SaQrown japan Inc. operates a girl’s kimono media – KIMONO BIJIN. It is the first kimono social website with a mission to broaden the base of kimono; towards the dissemination of culture, reinvigorate traditional industries domestically and internationally for a brighter future. It is scheduled to release an English and Chinese version soon with an extended function and services.

CL solution:


CL Inc. designed with the concept of a unique event putting the KIMONO under the spot lights with educational and entertaining show mixing traditional and pop culture from Japan:
・Kimono Fashion Show
・Cosplay Fashion Show
・Awa-odori dance & Entertainment
・Dance & music performance
・Kimono fitting & Japanese hairdo
・Flower arrangement, tea ceremony, calligraphy
・Japanese traditional food and sake

  • 100%

    EVENT PLANNING

  • 90%

    ORGANIZATION

  • 90%

    EVENT PRODUCTION

  • 90%

    JAPANESE BUSINESS

  • 100%

    CONCEPT

Results:


Using CL Inc.’s  roaster of creatives  and expertise, SaQrown japan Inc. saved efforts, time and money and was able to test the market, engage with a potential clients and spread the cultural beauty of the Japanese traditional clothing through their target customers.