MUJI PROMOTION VIDEO: Linen Summer Campaign

Challenge:


To support the introduction of the very first store of MUJI in Canada, CL inc. has been mandated to create the promotion video of MUJI summer campaign for the linen products line. The main challenges were:
_ Come up with a concept conveying MUJI values

 

Client profile:
MUJI, originally founded in Japan, sells a wide variety of household, apparel and food products since 1980. From its beginning, MUJI has been committed to streamlining processes, selection of materials and simplification of packaging to provide good quality products at reasonable prices. Addition to more than 385 MUJI stores in Japan now, 255 stores in other countries including Asia, Europe, and the USA.

CL solution:


CL Inc. designed a video showing the journey of a young Canadian women in a world simple, warm and friendly.

collage-muji-pv

CLICK ON THE LINK BELOW TO WATCH THE VIDEO:

http://www.muji.ca/linen-past-present-and-future-2015-springsummer-linen-collection-has-arrived-and-introducing-a-new-video-clip/

  • 100%

    VIDEO PRODUCTION

  • 100%

    CREATIVE

  • 100%

    CONCEPT DEVELOPMENT

  • 100%

    JAPANESE BUSINESS

Results:


Our client was able to get a high quality video material within very tight deadline for their social marketing needs and get the engagement of a new demographic of customers.